About

A two-founder studio. Eleven years of craft.

Frameworks is a content studio co-founded by Omkar Joshi and Mayuraysh Surve. We make content for coaches, consultants, doctors and Vastu experts who want their expertise to land — without sounding like an ad.

The co-founders

Two people. Both on every project.

No account managers, no junior handoffs. When you brief Frameworks, you brief us — and we run the work end-to-end.

Omkar Joshi
OJ
Omkar Joshi
Co-founder · Creative Director

Omkar is a video editor, cinematographer, photographer and graphic designer with over 11 years in the craft. He's built a reputation for fast-paced, detail-obsessive editing — the kind that holds attention without losing the story underneath. He gets briefs quickly, understands the business behind the brief, and translates that into work that actually performs. Most of what you see on the site has his fingerprints on it.

Mayuraysh Surve
MS
Mayuraysh Surve
Co-founder · Editor & Producer

Mayuraysh brings 5 years of editing and production to the studio — energetic, versatile and quick on the timeline. He runs point on producing reel batches and long-form content, holds the standard on attention-to-detail, and has the kind of creative instincts that make a good edit feel inevitable. If you're working with us on a recurring content engagement, you'll hear from him often.


Our story

Built around the work, not the office.

Frameworks started with a simple belief: great content comes from sharp scripting meeting craft execution. Not from bloated agencies. Not from cookie-cutter templates.

Between us we've spent over a decade in editing rooms, on shoot floors and behind cameras. We've cut more than 1,000 reels, edited 500+ YouTube long-form videos, and covered 120+ events. Most of that work has been for category experts — coaches, consultants, doctors and Vastu experts who came to us because their expertise wasn't reaching the people it could help.

We're two co-founders on purpose. Every project gets senior attention. Every client gets a direct line to the people doing the work.

Studio at work
How we operate

The principles we hold ourselves to.

Strategy before story

We don't reach for a camera until we've nailed the goal, the audience, and the message. The brief drives the craft — never the other way around.

Senior on every project

You won't get handed off to juniors after kickoff. The director, editor, and producer who pitched are the people who deliver.

Shipped on time

We take timelines as a contract, not a guideline. If something is going to slip, you'll know early and we'll have a plan.

Clear, kind, direct

No mystery rounds, no hidden change requests. Clear feedback windows, clear ownership, clear reasoning behind every creative call.

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Reels delivered
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Years of craft

Like the way we think?

Let's talk about the work you have coming up. We'll be honest about whether we're the right fit.